Jewelers Mutual X NCSU Athletics

Jewelers Mutual X NCSU Athletics

BRAND

Jewelers Mutual X NCSU Athletics

WORK

Brand Systems – Art Direction – Campaigns – Motion – Experiential

Brand Systems – Art Direction – Campaigns – Motion – Experiential

I art direct Jewelers Mutual’s multiyear partnership with NC State Athletics, creating co-branded work across the basketball arena, football stadium and baseball field. That includes ribbon-board animations, arena signage, in-game video, screen ads in 50,000+ seat stadiums and game-day materials.

For a sold-out entitlement game in front of 19,700 fans, we had twice the usual ad space. I designed custom shirts, foam fingers and towels featuring the Wolfpack hand sign holding a ring, and we handed out 3,000 of them to fans.