BRAND
Jewelers Mutual
ABOUT
Jewelers Mutual is a century-old jewelry insurance company with work spanning both consumer and B2B audiences.
WORK
MY ROLE
I work across art direction, campaigns, motion, and video, helping shape the creative from concept through production. I provide direction and feedback to internal designers, freelancers, and external agencies, with final creative approval on projects I lead.
A LEGACY BRAND WITH ENDLESS FACETS
Jewelers Mutual had an established identity, but there were gaps in how it translated across different channels. Limited logo variations, inconsistent color use, and a lack of motion guidelines and shared production tools made it harder to keep the work consistent.
I helped address those gaps by expanding the visual system and developing motion guidelines, templates, and shared libraries for use across print, digital, and video.
