HP

HP

BRAND

HP

ABOUT

Hewlett Packard (HP) is a global technology company with a broad portfolio spanning commercial PCs, print, services, and enterprise solutions.

WORK

Art Direction – Campaigns – Motion Design – Digital – Web – Storyboarding

Art Direction – Campaigns – Motion Design – Digital – Web – Storyboarding

Overview

As an Art Director at Transmission, I worked on campaigns across several HP business lines, including social, digital, web, and motion. Each had its own audience and visual requirements, so the challenge was creating work that felt distinct while staying consistent with HP’s larger brand identity.

YEAR

2022

Process

I translated campaign concepts into visual direction, animation storyboards, and finished creative across different formats. Working within HP’s extensive brand guidelines, I adapted the visual approach for each product and audience while reviewing the work for consistency and catching issues before delivery.

BRAND

Z By HP & HP Wolf Security

ABOUT

Z by HP is HP’s high-performance computing brand for creative and technical professionals. The work used a darker, more cinematic visual language than much of HP’s broader B2B material.

HP Wolf Security is HP’s endpoint security platform. The work focused on making dense security topics easier to understand while staying consistent with the larger HP brand

WORK

Campaigns – Digital – Web – Infographics

Campaigns – Digital – Web – Infographics

Process

I worked across social campaigns, digital ads, presentations, infographics, and web content for both brands. Z by HP called for a more performance-driven visual approach, while Wolf Security required turning technical security information into clear, usable campaign creative.

Jewelers Mutual X NCSU Athletics

Jewelers Mutual X NCSU Athletics

AMD Threadripper