AMD Threadripper

AMD Threadripper

BRAND

AMD Threadripper

ABOUT

AMD Ryzen Threadripper is a high-performance processor line built for demanding professional workloads including rendering, engineering, and other compute-heavy production.

WORK

Campaign Concepting – Art Direction – Motion Design – Design

Campaign Concepting – Art Direction – Motion Design – Design

OVERVIEW

At Transmission, I helped develop campaign concepts for AMD’s Threadripper processor line. The goal was to show how the chip could support a wide range of industries, from entertainment and business to engineering and mining.

I created a series of kaleidoscopic compositions with the Threadripper chip at the center, using mirrored imagery and photo-based elements to represent the different industries it supports. The work was designed to feel dense, mechanical, and powerful, reflecting the scale and performance of the hardware itself.