At Transmission, I worked on B2B campaigns promoting Henkel’s thermal materials and adhesive solutions to Cisco and other telecom audiences. I created infographics, white papers, direct mail, social ads, banners, and supporting campaign assets.

Henkel’s existing system gave us limited visual material to work with, so I expanded its concentric-arrow motif into a broader campaign language. I also helped distinguish two related campaign directions, using blue for Cisco-focused work and Henkel red for broader telecom messaging.

The work received a Content Marketing Award.