At Transmission, I helped develop B2B social concepts for Aruba Instant On. The challenge was to make a network device feel useful and approachable without defaulting to standard tech-product imagery.

We built the campaign around the device as a character and storyteller, using humor, props, and everyday business situations to explain its features. I worked on the concept direction and visual approach across social posts and digital ads, using bold color and simple product-led layouts.